Our culture

Full definitions

Capital strength – a balance sheet for all seasons

We value superior capital strength. It gives us the flexibility to address expected and unexpected events and is a unique competitive advantage which our clients value.

Simplification and efficiency – make it easy to do business

We’re agile, digital and quick to respond to client needs. We continuously optimize how we deploy our resources, combining the best ideas with front-to-back delivery.

Risk management – anticipate and handle risk effectively

Successful banking is successful risk management. We’re all risk managers, detecting emerging risks early, managing risk diligently, courageously raising concerns and protecting the reputation of our firm.

Full definitions

Client centricity – clients are at the heart of everything we do

Our clients and their needs are at the heart of everything we do. As trusted partners we deliver the best of UBS in a personalized, relevant, on-time and seamless experience.

Connectivity – create success by connecting people, ideas and opportunities

We connect people, ideas and businesses to convene a global eco-system where clients, employees and other stakeholders excel.

Sustainable impact – act today with tomorrow in mind

We act to drive long-term positive value creation, contributing to a better world  for our stakeholders, society, environment and future generations.

Full definitions

Accountability with integrity – take ownership
I am responsible for what I say and do.
I take ownership and make things happen.
I step up and act when something isn‘t right.

Collaboration – work as one UBS
I trust others and help them to be successful.
I deliver one UBS, together with my colleagues.
I foster a diverse, inclusive and equitable work environment.

Innovation – improve every day
I challenge perspectives and look at every opportunity to improve.
I actively seek and provide feedback.
I learn from every success and failure.